The business does not survive the founder
We help scope founder dependency, key-person exposure, coverage needs, and the right specialist path for design and placement.
For founders, benefits agencies, producer groups, and professional advisors
Founder Risk Advisors helps founder-led companies and their advisors address low-frequency, high-severity exposures that can affect enterprise value: founder dependency, key-person risk, buy-sell funding, executive retention, benefits competitiveness, and transaction readiness.
Three routes in. The situation is usually the same one, seen from different sides of the table.
When the business depends heavily on the founder, CEO, partner, or rainmaker.
When a client has a key-person, buy-sell, executive benefits, or continuity issue outside the normal book.
When a portfolio company needs risk, benefits, continuity, or transaction-readiness review.
The situations where a strong benefits or wealth practice runs out of runway — and calls someone. These are the case types we take.
We help scope founder dependency, key-person exposure, coverage needs, and the right specialist path for design and placement.
We help identify whether the buy-sell structure has a practical funding mechanism, and coordinate with the client's advisors before any solution is pursued.
We help evaluate whether key leaders, partners, and senior employees have retention or protection gaps that may affect continuity, hiring, or enterprise value.
Four steps, in order. Ownership and economics are settled before anything reaches the client.
A founder, advisor, producer, or sponsor identifies a situation involving founder dependency, buy-sell funding, executive benefits, PEO or benefits review, or transaction readiness.
We confirm whether it is a fit, define who owns the client relationship, and agree on economics before any introduction.
We help coordinate the next step through the appropriate licensed specialist, benefits partner, PEO resource, or advisory channel.
We agree in advance who owns renewals, reviews, client communication, and partner reporting.
What we don't do
Principal
Founder, Founder Risk Advisors
Andrew works with founder-led companies on the exposures that sit outside conventional planning. He is also CIO and founder of Equitable Capital Advisors, where his work spans capital raising, private credit, and M&A — a background that shapes how these cases get structured.
Andrew's work sits at the intersection of capital, risk, and founder-led company decision-making. He views insurance and benefits not as standalone products, but as part of the enterprise-value infrastructure behind a business. The question is whether the company could withstand the loss of a key person, retain essential talent, support a financing or sale process, and protect the value the founder has created.
Next step
No deck. Bring one live case or one gap in your book, and we'll tell you straight whether this is worth building on.